Upstate Total Rewards Association
The Upstate Total Rewards Association (UTRA) was founded in 2008 to provide WNY companies and HR professionals with an organization focused upon compensation, benefits and work-life issues.
Become a member today.
As a member of UTRA (Upstate Total Rewards Association), you’ll not only have access to our network of resources and professional development opportunities offered by a premier global human resources association, you’ll be able to attend our in-person networking luncheons and other affiliate events. Here’s a list of some current members enjoying the benefits of a UTRA membership.
Columbus McKinnon
Curbell, Inc.
Delaware North Companies
ESL Federal Credit Union
Excellus BCBS
HR Soft
Independent Health
Ingram Micro, Inc
Lifetime Assistance
MetLife
KeyBank
M&T Bank
Moog, Inc
NBT Bank
Rich Products Corporation
Rochester Regional Health
Roswell Park Cancer Institute
SYSCO
Superior Lubricants
TAG – The Aspen Group
Tops Markets LLC
SPONSORSHIPS
UTRA SPONSORSHIP OPPORTUNITIES
UTRA is proud to partner with businesses that support the growth, professionalism, and continued advancement of the total rewards community in Upstate New York. Our sponsorship program offers meaningful visibility, direct connection to members, and recognition that lasts throughout the year or at the meeting of your choosing.
Explore our two simple, high‑value sponsorship levels below.
ANNUAL SPONSOR – $1,000 per year
Our Annual Sponsor level provides organizations with year‑round visibility and a consistent presence across all UTRA activities. This is the best option for companies seeking ongoing recognition and full access to our membership community.
Annual Sponsor Benefits
· Company logo displayed on the UTRA website all year, with a hyperlink to your website
· Public acknowledgement at every UTRA meeting
· Two dedicated email blasts per year to our member and mailing list
· Free attendance and meals for two people at all UTRA meetings
· Complimentary UTRA Membership for two individuals
Annual sponsorship is ideal for organizations looking for sustained branding, broad exposure, and regular engagement opportunities with industry professionals.
MEETING SPONSOR – $450 per meeting
Meeting Sponsors enjoy focused, event‑specific visibility and the opportunity to meet attendees directly. This level is perfect for organizations looking to promote a product, service, or message at a specific meeting.
Meeting Sponsor Benefits
· Company logo on all communications and website postings for the sponsored meeting
· Acknowledgement at the meeting
· Three‑minute speaking opportunity (Board‑approved)
· Table and marketing materials display at the meeting
· Free attendance and meal for two people at the sponsored meeting
Meeting sponsorship provides a high‑impact, hands‑on way to connect with attendees and highlight your brand.
BECOME A SPONSOR
To secure an Annual or Meeting Sponsorship, or to request more information, please contact us. We look forward to partnering with you and strengthening the total rewards community in together.
Upcoming events
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2026 MEETINGS:
To enable you to save the dates for our 2026 meetings, here is our schedule of events:
* Tuesday, April 14th – City-Centric Networking Luncheon, Buffalo and Rochester
* Tuesday, May 19th – The Future of Work – presented by Scott Cawood, President of WorldatWork, Rochester
* Friday, June 26th – Navigating Today’s Compensation Technology Marketplace – presented by Sean Luitgens, VP Product Strategy at Salary.com, Buffalo
* Tuesday, September 15th – Ask The Experts – our annual meeting with John Godwin, an employment law Attorney with Hodgson Russ, Eric Paley, and benefits and executive compensation attorney with Nixon Peabody, and Sarah Decker and Patrick DeForest from the US Department of Labor, Batavia
* Tuesday, October 20th – The State of Benefits in New York, Medicare and Wellness – presented by Brown and Brown, Rochester
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MEETING FEES :
UTRA Members $10
Non Members $30
Above includes lunch if applicable
Proud Affiliations
& Honors
As a WorldatWork Affiliate member, UTRA is able to offer local practitioners networking advantages along with professional development opportunities, exclusive featured content and discounted pricing on WorldatWork education and membership.